I think most of us are a little bit guilty of not really knowing where the food we eat comes from. It makes sense: we don't go out and hunt or grow our food anymore. We just pick it up from the supermarket without really thinking about how it got there.

Remember a few weeks ago, when we had our minds blown by the fact that the red liquid coming from meat isn't actually blood? It definitely wasn't just me who had my mind blown, was it?

Not knowing things like that is fine. Most of us aren't chefs or food producers - it's fine.

What isn't fine is the number of US-based adults who think chocolate flavoured milk comes from brown cows. Honestly. ADULTS. I despair.


A study by the Innovation Center of US Dairy found that seven percent of Americans believe chocolate milk is produced by brown cows, the Washington Post reports.

Not just the milk bit - the whole shebang. Seven percent of US adults think cows are somehow mixing milk and cocoa and sugar inside themselves just for us to enjoy.

They didn't ask about where strawberry, vanilla or banana comes from... I don't think we even want to know the answer, do we?


If you're now thinking that seven percent isn't that much, then please, give yourself a slap, because even one adult person thinking that is too much and seven percent is around 16.4 million people.

These people are allowed to drive and vote.

Thanks for the chocolate milk, ladies. Credit: PA

I don't believe this. I can't believe this. There's not millions of people living in the US who actually believe this. No. Nah. Not having it.

Can we assume these people have never tasted chocolate milk? And just think it's brown milk? Even still, no. No.

James Dawson

James Dawson is a Trending Journalist at LADbible. He has contributed articles to LADbible’s ‘Knowing Me, Knowing EU’ series on the EU referendum, the 'Electoral Dysfunction' series on the 2017 general election, the ‘U OK M8?’ series tackling mental health amongst young men, and for its ‘Climate Change’ initiative in partnership with National Geographic.

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