When Pride comes to town it's always a colourful affair. Depending on where you live, flags, roads or even ATMs will get a full rainbow make-over to celebrate diversity and equality.
During marches and other events, people will sometimes colour themselves with a rainbow beard, outfit or hairstyle. But one emerging trend appears to be taking that idea a step further.
An Instagram user known as TheOfficialRainbowGirl posted this last year.
But hairstylist Caitlin Ford has remade the look this year to inspire people celebrating Pride across the world.
It's not as easy as slapping on a bit of hair spray however. First the hair has to be grown out and bleached, before tangerine orange, hot pink, lime green, neon yellow and sky-blue dyes are added.
It appears that the trend is dividing people on social media.
In the lead up to the annual event, some big-name companies have changed their social media pictures to include a rainbow flag. But Skittles is going the extra mile with their product by ditching its famous colours to celebrate the occasion.
This year, in many stores, they are using the slogan: "During Pride, only one rainbow matters. So, we've given up ours to show our support."
It's a brilliant move by the company, owned by chewing gum maestros Wrigley (part of the wider Mars corporation). Money spent on the limited-edition packets will be donated to charity initiatives.
Credit: Skittles
In a statement given to LADbible, Wrigley said: "The rainbow flag is the symbol of Pride, but the rainbow is also synonymous with Skittles. So, to show our support, Skittles has again given up its rainbow colours in order for Pride's rainbow to take centre stage at the Pride in London parade.
"Following the overwhelmingly positive response to our #onerainbow campaign at Pride in London 2016, we are excited to be giving up our rainbow for Pride for the second year running."
Featured Image Credit: PA