Conor McGregor isn't licking his wounds after last night's defeat. Speaking at a post-bout press conference the Irishman has already picked his next battle - the whiskey industry.
Dressed in one hell of a suit, McGregor was swigging his Notorious brand whiskey and told the assembled press he was about to dominate the market.
He said: "Notorious Irish whiskey, coming soon. I'm going to take over the Irish whiskey market - and this is delicious! Boy that whiskey tastes so good. Oh shit. Keep an eye out for it."
I'd definitely give it a try. Mind you, I'd drink cat piss if it got me drunk, so maybe I'm not the best person to ask.
The MMA star, who took part in his first ever professional boxing match against champ Floyd Mayweather last night, held up the bottle before helping himself to a glass.
Last night's fight is reported to be one of the most lucrative ever - so, it's not like he really needs the cash.
The new whiskey business will sit alongside McGregor's other business venture, fashion label August McGregor, which launched last month.
The high-end clothing label is a collaboration between McGregor and US-based tailor David Heil - he's the guy who made that spot on, tiny three-piece suit for McGregor Jr last week.
Featured Image Credit: PA