An argument over how to pronounce a word is usually fairly frustrating, because it doesn't matter how right you are, the opposing person probably won't give up something they've been saying all their lives.
That couldn't be more relevant to the discussion about how to say Primark, the clothing giant. Judging from social media, the way you say it all depends on where you are from.
The English language has many twists and turns so you can't blame people for not knowing whether to stress the 'i' or elongate it a bit.
While some people might think the pronunciation of a huge chain is innocuous, and there should be plenty of other things to focus on, people seem to be fairly passionate about the topic.
While those last two former employees might pronounce it as 'preemark', the company has even included a small section on its 'Help' page to settle the debate.
Under the question 'How do you pronounce Primark?', it says: "That's a very good question. We like to use Pr-Eye-Mark."
Hopefully this settles the argument, and those on the correct side can very subtly turn their nose up at those who pronounce it incorrectly.
Featured Image Credit: PA