Yesterday we reported on a personal trainer who mocked a woman's 'belly' only for the woman to turn the cards on him through a viral Facebook post.
And now it's turned out that body-shamer Jowan Townsend-Trahair has a history of cruelty towards women, having previously unleashed a foul mouthed rant towards 22-year-old Kell Johnson, after she broke up with one of his mates.
In a message, sent to her by Jowan, Kell said he claimed her former lover told him she looks like she'd been 'hit by a car, reversed over, picked up and thrown off a cliff' before being buried, dug back up and then 'shot in the face point blank with a shotgun'.
The fitness fanatic added: "U fat".
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Credit: Kelly-Anne Johnson
Kelly-Anne, from Penzance, told Cornwall Live : "He is a horrible man and I hardly even knew him. I was seeing one of his friends and then when I ended it he messaged me out of nowhere calling me everything under the sun and saying some really hurtful things.
"I locked myself inside a lot as I was really quite hurt and had to stop going to the gym as he was working there at the time which was a shame because it's a brilliant gym. When I saw what happened to Kayleigh yesterday I couldn't believe that he'd done it to someone else too."
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I comes after yesterday when Kayleigh Boase, 24, posted a photo on Snapchat captioned 'comfys on and chill', showing herself posing in her lounge clothes at home.
Later that day Kayleigh received a message from personal trainer Jowan Townsend-Trahair who sent the picture of Kayleigh, with a reply saying 'that belly'.
Credit: Facebook
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After another exchange in which the pair discussed exercise routines, Kayleigh told him that she had neglected her core and cardio recently.
He responded by saying: "You used to be so sexy, shame Kayleigh."
Kayleigh then took a screenshot of the conversation before posting it on social media.
She accompanied it with a caption which read: "Idiots like this are what causes people to have eating disorders.
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"Only an insecure bloke would try to belittle a woman. So screw you, I'm happy that's all that matters!'
Credit: Facebook
She later added: "It pissed me off. I just think if it was said to someone more sensitive, they could have been really upset and taken a real offence to it.
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"It's so easy these days for someone to make that comment and it sticks with them, constantly thinking it over and doubting themselves."
Kayleigh's post then prompted a flood of supportive comments slamming the trainer.
Ross Millar wrote: "The fact he's a PT (personal trainer) as well is shocking! Part of the job is to make people feel better about themselves! Donut."
Chantelle Lamorna Gribble added: "No one should judge anyone's body, if the person is happy then leave them be. You have a good body. These people make me so mad. He's also meant to be a person trainer?
Credit: Facebook
"How would anyone want to train with him when he's judging people's weight?
"I would never train with someone who does things like that. He's would not be a good trainer if he's telling people they're fat you're meant to help people not put them down."
When Mr Townsend-Trahair responded,telling the Daily Mail via Facebook: "I love the attention. Crack-on brother", with a muscleman emoji.
He added: "For the record I wasn't 'body-shaming' anybody. I have already apologised to Kayleigh. This is funny [as fuck] but for now I'm busy bro' so peace out."
What a dickhead.