Activision Blizzard Is Doubling Down On Mobile Games
Activision Blizzard, the publisher of Call of Duty, World of Warcraft, Overwatch, Diablo, and Hearthstone has further committed to making more of its series into mobile games. This is a somewhat controversial decision, considering the response to Diablo Immortal, the mobile game announced at Blizzcon last year.
In an Activision Blizzard investor call, COO Collister Johnson said mobile is one of the company's "four key long-term strategic growth drivers". The plan is to extend its "franchises to mobile where we build on our existing mobile leadership and extend our acclaimed console and PC franchises to the largest and fastest-growing platform".
To do this, Activision Blizzard is "increasing the number of developers working on mobile initiatives," Johnson said. "Across our key franchises, those resources are complementing experienced, creative talent, already working on projects including mobile expansions of existing games, mobile-first reimaginations of our franchises, and cross platform titles."
Now it's important to note that Activision Blizzard also owns King, the developer of Candy Crush Saga and a tonne of other mobile games, but it appears in this financial call Johnson is talking about adapting the PC and console games to mobile, not simply making more mobile games at King.
However, fans of Activision Blizzard's games have not been wholly supportive of this plan in the past. At last year's Blizzcon, Diablo fans keen to hear about a sequel to the long-running series of dungeon-crawling roleplaying games, instead found the big announcement was a mobile game - Diablo Immortal. Fans in attendance weren't pleased, and let the developers know in the Q&A session, saying "Is this an out of season April Fools joke?".
The Diablo forums and subreddit were flooded with arguments about Immortal's pros and cons, and, to calm things down, Blizzard came out and said it was working on a new Diablo.
In the financial call, president of Blizzard J. Allen Brack said Blizzard is working on "content for World of Warcraft, Overwatch, Hearthstone, and a couple of mobile initiatives" but he didn't say anything more about Diablo Immortal or Diablo 4.
Featured Image Credit: Activision Blizzard