Sometimes it pays to have someone share your product's name, or have one that's pretty darn similar, and this is absolutely the case right now with Fast Travel Games' Apex Construct. You've probably already worked out why, but just to confirm it, yep: thanks to the release of the wildly popular Apex Legends, Apex Construct has seen a sudden surge in sales.
The single-player, virtual reality title released in March 2018 - but as explained by Andreas Juliusson, marketing and communications manager at the studio, in a recent reddit post, it's enjoyed a (very) healthy splash of new sales. He said:
"Since the launch of Apex Legends on Feb 4, visits to our store page on Steam have increased with over 4000% - and Legends isn't even available on Steam at all, it's an EA Origin exclusive! What makes it even weirder is that we sold more units of Apex Construct in China in the last seven days than during ALL of 2018 - apparently people are prepared to buy what they think is Apex Legends for $29.99, even though it's a free-to-play title... Most likely these units will be refunded, but our books look pretty good at the moment."
It's not all fun and games though for Apex Construct (pictured above), as Andreas explains:
"There is a downside to this of course - we have received a lot of negative user reviews from Chinese buyers who feel they have been scammed, even though we have done nothing wrong! Fortunately the Steam Community team is looking into this right now. Somewhere, there are massive misunderstandings going on."