Multiple Machinima-partnered YouTube accounts - including its main channel with almost 12.5 million subscribers - have unexpectedly set all videos in their libraries to private.
Prior to the event (because let's face it, that's what it is), not even the videos' original creators knew it was happening. But over the weekend, news quickly swept social media as numerous notable YouTube stars, who were involved in the company's once-growing popularity, eventually spotted the sudden move.
This includes Khail Anonymous, a former creator at Machinima, who tweeted: "Wow y'all making me emotional with #RIPMachinima." And Rooster Teeth's Lawrence Sonntag was one of the first to notice, and post about, the apparent video armageddon:
But why has everything gone private? Otter Media (the guys who now own Machinima) told Kotaku:
"We are focused on creating new content with the Machinima team, which will be distributed on new channels to be announced in the coming months.
"In the meantime, the Machinima network of creator channels continues to showcase the talents of the network. As part of this focus on new content, we have pivoted from distributing content on a handful of legacy operated channels."
In a company restructure, that involved multiple creator lay-offs, AT&T moved Machinima under its Otter Media brand in December 2018.
As Kotaku reported, January 2019 saw popular Machinima creators let go, such as Maximilian Dood. But some were informed that they could switch to Fullscreen, a similar multi-channel network also owned by Otter Media.
Now, all videos on those channels are as good as deleted. It's not clear whether their private settings will become public again, but you can still watch most through the channels of their original creators.
What do you think about this news? Did you use Machinima? Are you sad to see it go? Do you think it has a future? Let us know.
Featured Image Credit: Machinima