Pepsi Gaming Ad Could Appear On Giant Orbital Billboard

Who wouldn't want to look up into the great inky blackness of the night sky to see a massive orbital billboard decrying the "stereotypes and unjustified prejudices against gamers"? That's what Pepsi is hoping for at least, as it is reportedly in talks with a Russian company called StartRocket to hire its great big canvas in the sky.

StartRocket is a company that plans to launch a cluster of cubesats, blocky satellites that can be seen from the ground, that will display adverts in low orbit around the Earth.

"Orbital billboards are the revolution on the market of communications," Russian PepsiCo spokesperson Olga Mangova told Futurism. "That's why on behalf of Adrenaline Rush - PepsiCo Russia energy non-alcoholic drink, which is brand innovator, and supports everything new, and non-standard - we agreed on this partnership."

Nothing says 'down with gaming stereotypes' like big advertising campaigns marketing energy drinks to gamers.

StartRocket is still developing the technology, with recent tests launching one of its satellites into the stratosphere with a helium balloon. The final step would be to launch the satellites into orbit so they would be able to stay visible above the Earth for longer.

However, the launch plans for StartRocket are still a few years away, with an estimated date in 2021.

Talking to PC Gamer, PepsiCo claims the story has been taken a little out of context, and that while it is involved with StartRocket it hasn't committed to a full advertising campaign. "We can confirm StartRocket performed an exploratory test for stratosphere advertisements using the Adrenaline GameChangers logo," a PepsiCo spokesperson said. "This was a one-time event; we have no further plans to test or commercially use this technology at this time."

Would you be happy for the dystopian nightmare of turning the night sky into a billboard? Let us know on Facebook and Twitter.

Featured Image Credit: Through the lense's eye... (adaptations made)

Julian Benson

Senior journalist at GAMINGbible. Former deputy editor of PCGamesN and news editor of Kotaku UK. Written for Eurogamer, PC Gamer, Rock, Paper, Shotgun, Wired, and GamesMaster. Author of 'Rags, Bones and Tea Leaves'. Contact: [email protected]

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