​Microsoft Wants Project xCloud To Be The 'Netflix For Games'

Back in October, Microsoft announced Project xCloud, a streaming service that, its makers hope, has the potential to make gaming much easier, more accessible, and platform friendly.

The "state-of-the-art global game-streaming technology will offer you the freedom to play on the device you want, without being locked to a particular device," Microsoft says. This means you can seamlessly play games on the go or at home, whether you prefer to use a console, PC or mobile.

But doesn't that remind you of another service? One that a lot of you use day in, day out. We're talking about Netflix, one of the most popular video streaming platforms on the planet. And it's the apparent inspiration behind Microsoft's xCloud.

Microsoft wants Project xCloud to be the Netflix of gaming. Credit: Netflix
Microsoft wants Project xCloud to be the Netflix of gaming. Credit: Netflix

Reported by Business Insider, CEO Satya Nadella told press that Microsoft envisions Project xCloud as the gaming equivalent of Netflix, in terms of reach and popularity [via GamesIndustry.biz].

"We describe it as, shorthand, 'Netflix for games,'" he stated. "We have as much a shot to build a subscription service as anybody else."

"We have a huge back catalogue, which is: We have our own games," Nadella later said. "We have a structural position in that we have both a console business as well as a PC business, which happens to be bigger than the console business when it comes to gaming."

Project xCloud is possible thanks to new customisable blades coming to Azure (Microsoft's mass cloud computing service) globally. They're able to host component parts of multiple Xbox One consoles, as well as the associated infrastructure supporting them.

This means users can connect Xbox controllers to supported devices through Bluetooth and an adapter, or play Xbox games on a device with its own (different) controls, like touchscreen on a smartphone, or mouse and keyboard on PC.

Trials for the new streaming service are set to roll out later this year. And if you can't picture a Netflix for gaming: imagine the Xbox Game Pass without downloads, on your phone, using an Xbox controller. Pretty cool.

Project xCloud trials start this year. Credit: Microsoft
Project xCloud trials start this year. Credit: Microsoft

What do you think about this news? Are you excited for Project xCloud? Would you like to see a true Netflix for gaming? Let us know.

Featured Image Credit: Microsoft

Matthew McGladdery

Matthew McGladdery graduated with a BA in Broadcast Journalism from Salford University, where he worked at Revolution 96.2, Global Radio, and Fleetwood F.C. When he left university, he took on the role of co-editor for the Salfordian and worked as freelancer for the likes of BBC Sport. He continues to work in sport but loves talking all things Xbox, PS4, and PC just as much.

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