Late last year, Fortnite creator Epic Games unveiled its dedicated online store, that offers a notable reduction in developer fees, compared to other, popular video game stores.
Of course, we're talking about Valve's Steam, the go-to place for all things PC, especially during those nifty sale periods. Gabe Newell and co. charge developers a base 30% fee to sell on Steam, while Epic's rate comes in at just 12%.
And it seems like this lower-than-normal fee is starting to attract the attention of big names, and their big games. Announced today, Ubisoft's AAA The Division 2 for PC will be sold exclusively on the Epic Games Store.
Following this reveal, Steam removed The Division 2 from its store front, where it was reportedly available to purchase just yesterday. 2016's The Division is still there, but Steam will seemingly be without the sequel for the time being. Perhaps for good.
Ubisoft noted how Epic's exclusivity won't affect those who already bought The Division 2 through Steam, or any other online store for that matter. Purchases will be honoured and, come 15 March, when the game releases, you can install it like normal through your selected store.
But it doesn't stop there for Epic and Ubisoft. The companies said how they'll "partner on additional select titles to be announced during the coming year." Watch out, Gaben.
"Epic continues to disrupt the video game industry, and their third party digital distribution model is the latest example, and something Ubisoft wants to support," Ubisoft VP of partnerships, Chris Early, explained.
While most developers and PC users are likely to continue using Steam, the online store war is well and truly on. Ubisoft is a huge deal to land, and it'll be interesting to see whether or not the firm's bigger series, especially Assassin's Creed, that's sold on Steam for years, will follow a similar path.
And, of course, if other AAA developers and publishers choose to side with Epic in the future (or Discord's upcoming store, that's even cheaper!). Skybound Entertainment's The Walking Dead The Final Season, which it picked up from now-closed Telltale Games, will also sell exclusively on Epic's store.
Epic Games Store developer fees. Credit: Epic Games
What do you think? Which store will you use? Are you looking forward to The Division 2? Make sure you let us know.
Featured Image Credit: Ubisoft