These days, one of the biggest events of the year is when Apple reveal the newest version of the iPhone. All over the world, tech nerds geek out over - and then fiercely debate - the new model's design, features and specifications.
Apple's next big reveal, for the iPhone 8, is expected in a few weeks, but some social media users thought McDonald's might just have let the cat out of the bag a little early.
An email was sent out to the fast-food chain's Australian customers offering a 25% discount on food ordered through the McDonald's smartphone app.
It included a picture of said app on the screen of an iPhone. On closer inspection, however, beady-eyed people realised it wasn't a picture of an iPhone 7. This phone's handset, you see, has a larger full-frontal display, as well as a notch at the top for the front-facing camera, earpiece and sensors.
Had - shock horror! - the world's biggest fast-food chain accidentally leaked secret information about the world's most popular cellular device? Was this some vast conspiracy between two conglomerates, a sign that the New World Order is a real thing and that McDonald's and Apple are in secret cahoots in leading the world? It's possible, of course, but probably not.
Rather, it's much more likely that McDonald's just used a mocked-up render for the template of the phone in an attempt to get down with the tech kids. And they probably had no idea what they were getting themselves into when they did so.
That's the opinion of Benjamin Geskin, a mobile reporter - meaning he writes about mobile phones as opposed to moving around a lot - based in Latvia.
He took to Twitter claiming that McDonald's had simply used his render of what he thought the new iPhone 8 will look like, thereby refuting the idea the burger company had access to Apple's top secret files.
Of course, he too could be in on the conspiracy, and this could be his way of deflecting people's attention from the truth.
Whatever the truth, McDonald's are probably kicking themselves that more people are paying attention to the picture of the phone in the email instead of the contents of the email.
Unless, of course, they wanted their customers to forget all about that 25% discount. Which would be an incredibly clever, if convoluted, marketing ploy.
Either way, we'll know for sure when Apple do actually make their official announcement in the first two weeks of September.
Featured Image Credit: McDonald's