Animal safaris have been going on for decades and some of them are brilliant and others are not so much.
Whether you're hoping to see a recreation of The Lion King opening scene in real life or you want to ride elephants in Thailand; there's a market for it.
These experiences allow you to get up close and personal with nature. However a group of tourists have bought more than they bargained for when an elephant charged at them.
The video has been doing the rounds on social media platforms like Twitter and Reddit.
It shows a seriously pissed off-looking elephant charging at a vehicle carrying a bunch of mobile-phone-in-hand travellers during a safari in South Africa.
Big shout out to the driver of the vehicle who managed to carefully reverse away from the massive animal with some Hollywood style precision.
"That is some clutch driving right there folks," wrote one person.
"I was thinking the same thing, whatever about the elephant, but the driver is legit flooring it, backwards and not toppling over the cart. Respect!" replied another person.
A third person said: "That's f**king scary. It reminded me of videos of bad turbulence. You jump out you're getting trampled for sure, he crashes you're trampled. Also kudos to going fast in reverse in a long vehicle on bad roads...that's the MVP right there."
It's not hard to imagine why this elephant charged at the tourist truck. If you're invading their space, they'll likely defend themselves or their young.
Another video about elephants went viral a couple of months ago, showing how cruel the tourism industry can be on the animals.
The footage shows the elephants walking through the streets, tied together with various ropes all over their body.
The mother elephant has a saddle attached to her back. The baby then falls down, but is dragged by the neck by its mother, as the rope is too short.
The animal is believed to be around a year old and looks exhausted as it walks round the streets in the resort city of Pattaya, which is on the east coast of Thailand.
In the clip, concerned onlookers can be heard saying 'he's tired' as the poor guy rolls around on the ground. This time of year is the hottest in Thailand, with temperatures peaking at averages of around 40 degrees.
A spokesman for the park said: "All of the elephants are healthy and treated very well. If there is a problem they are treated by vets. All of the babies here are healthy."
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