B&M Is Selling A Dog 'Calming Comfort Wrap' For Firework Season

You may be aware it is now September, which means summer is over, which means we can soon expect firework displays to ramp up rapidly.

For dog owners this can be a worrying time, as many pooches suffer severe anxiety as a result of the explosives, with some dogs literally scared to death. As such, it may be worth investing in a 'calming comfort wrap' for your pet.

The product was spotted in B&M and shared on Facebook page Extreme Couponing and Bargains UK.

Facebook/Extreme Couponing and Bargains UK Group

The spotter said: "Found in B&M... dogs calming comfort wrap. For dogs who suffer from anxiety/stress from fireworks, thunderstorms etc. sizes; Small-XL. only £6..."

A spokesperson for B&M confirmed to LADbible that the wraps are available in selected stores, but if you can't find one in your local branch, similar products are available on Amazon.

One such product, the Comfort Zone Calming Vests for Dogs, claims to work by applying a 'swaddling-like pressure' to the dog.

Its description reads: "The key idea behind the Comfort Zone Calming Vest, is our Complete Comfort Compression technology. Each vest has a full chest fit for maximum torso coverage for constant, swaddling-like pressure to help your dog feel calmer.

"The use of gentle pressure to cradle and calm is an age-old practice and studies with both animals and humans have shown use of pressure to be effective in reducing stress. The vest is made of soft, flexible and breathable fabric for your dog's comfort. It's also lined with reflective piping to ensure your dog's safety especially when out with your dog at night.

"When properly put on your dog, you should see your dog become calmer. We recommend using the vest during thunderstorms, fireworks, travel, or for even separation anxiety."

Amazon/Comfort Zone

You might think the idea of wrapping a tight jacket around your dog to alleviate anxiety sounds like a load of b*llocks, but the product's four-and-a-half star rating tells a different story.

One review reads: "Why did I wait so long to purchase this? It has been an absolute Godsend.

"My furbaby is terrified of fireworks - shaking for hours on end and petrified to go outside hours after the noise has stopped.

"With this jacket she is able to calm down within minutes of the noise stopping and she looks very cute too. I particularly like the fact that I can adjust the amount of compression to suit her needs.

"If you have a dog who is scared of fireworks or needs additional reassurance I highly recommend this product."

It's expensive compared to the B&M equivalent, with prices ranging from around £24 to £34 ($31 to $45) depending on the size of your dog, but you might say that is a small price to pay for a stress-free hound.

Topics: Dog, Community, Animals

Jake Massey

Jake Massey is a journalist at LADbible. He graduated from Newcastle University, where he learnt a bit about media and a lot about living without heating. After spending a few years in Australia and New Zealand, Jake secured a role at an obscure radio station in Norwich, inadvertently becoming a real-life Alan Partridge in the process. From there, Jake became a reporter at the Eastern Daily Press. Jake enjoys playing football, listening to music and writing about himself in the third person.

@jakesmassey