For many couples who are expecting a baby, the first 12 weeks of lip biting can be painful, as they desperately hold off telling anyone and everyone the big news.
However, for the rest of us, there's a limit to how excited we can get by yet another grainy picture of a black and white shape on our timeline.
Sean McHugh - who is a Gillingham FC fan - had the idea on Monday morning before the 12-week scan and got it signed off by the board, AKA his expectant girlfriend, Amy Jordan.
"In the morning the idea popped into my head to announce our big news as if it were a football player, it was just spontaneous," the engineer said.
"Amy agreed to the idea - after a bit of persuasion - and I did the first post at about 11am to get the ball rolling."
Keen to do it properly, the couple headed straight from the scan to the Gillingham FC megastore, where they bought the baby the shirt of his/her new club. Sean got into a bit of a tizzy though after underestimating how long it would take to get the baba's name and number printed on the shirt.
The 26-year-old said: "I started to panic because I needed to get the surname and number printed on the back of the shirt in time to do the post - they told me it takes 24 hours to print and I started to think that my idea wasn't going to work.
"Luckily I found an embroidery shop to do it last minute, we couldn't have had the shirt without a name."
With 'McHugh' and '24' printed on the shirt (the baby is due 24 March), Sean then doctored a previous transfer announcement from his beloved club and posted it on social media.
The post read: "We are excited to announce that we have signed baby McHugh on a lifetime contract to the McHugh and Jordan family. His/hers contract is due to commence on 24/03/2020."
The unconventional baby announcement subsequently went viral, and Sean's frantic scouring of the Gillingham rapid turnover embroidery scene was justified.
He said: "I didn't dream that the post would blow up like that - I didn't even think it was an original idea and I lay in bed thinking, 'what's going on?'
"Our family and friends thought it was a brilliant idea, because they're all huge football fans too.
"I was at football training last night and the banter was flowing because all of my friends were calling me a VIP after the posts went viral on the internet."
Not much is known about the (very) young signing, though he/she is expected to be a competent dribbler.
Here's hoping Jim White, Harry Redknapp and co will be on hand for the signing's arrival in March. Or maybe just some experienced midwives.