When it comes to Easter eggs, you immediately think of chocolate, right? Even these days, when you can wade through everything from milk, white and dark varieties through to slightly more unusual ones like those infused with Prosecco or gin, it always boils down to chocolate.
But what if - heaven forbid - you don't actually like chocolate? Or what if you like it, but your heart really lies with cheese? Sweet, sweet cheese.
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Well, Asda has now got your backs, as the supermarket has just launched a cheese Easter egg - ingeniously dubbed the 'Cheester Egg' - meaning you no longer have to miss out.
That's right, the treat is made entirely out of delicious fromage, and while it'll sound cheesy to say this... it looks bloody egg-cellent. Absolutely eqq-squisite. An un-egg-spected curveball.
If you weren't already sold, the Cheester Egg is half cheese and half condiment, as the product is made up of a 172g block of cheese that comes with sticky caramelised onion chutney and mini oatcake crackers to go with it. What a set-up, eh?
The cheesy creation is made up of Butlers' Blacksticks Blue Cheese, which Butlers has said is a 'unique, amber hued showstopper'. It's also nicknamed 'The Daddy of Blue Cheese', and boasts 'a smooth, creamy flavour with a gentle, rounded blue cheese tang' - which also goes perfectly with a chilled sweet sherry and sticky dried figs, if you fancy pushing the boat out.
Sure, blue cheese may be the one that divides people, but if you're not into it, you can always get back on the chocolate - which is hardly a bad back-up, let's face it.
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Jo Miller, Asda's head of cheese, said: "We're so excited to launch the Cheester Egg.
"Following the incredible response to our Christmas cheese advent calendar, the Cheester Egg was the obvious next step to show our customers that we're constantly listening and ensuring there's something for everyone at Asda this Easter."
James Clapham, commercial manager of Butlers Farmhouse Cheeses, also added: "We're a nation of cheese fanatics, so we know consumers will love the Cheester Egg.
"It's an un-expected yet delicious twist on a traditional Easter favourite, and we can't wait for Asda customers to enjoy our handmade quality blue cheese."
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It'll be available in Asda stores from 16 March, so prepare yourselves for some serious trolley bashing if you want to get your hands on one.
Featured Image Credit: Asda/Wallace And GromitTopics: Cheese, Food And Drink, UK Food, Easter, Asda