Heinz has divided opinion online after asking their many followers to participate in a poll to decide whether their spaghetti hoops and baked beans should ever be combined.
You heard. They want to know whether or not they should stick fan favourites spaghetti hoops and baked beans in the same bloody tin.
It's an idea, but is it a good one?
Well, Heinz put it to their followers in the form of a Twitter poll to commemorate National Toast Day.
Yes, there's a National Toast Day. No, we hadn't heard of it either.
The prospective new product would - fairly predictably - be known as 'Boopz' and, it would seem, fans are not on board with this.
The poll has received more than 15,000 votes already, with 59 percent of folks seeming wary about combining the two.
41 percent reckon they'd give it a go, though.
It's not as black and white as you might think.
Obviously, some people feel more strongly than others. One person even went as far as to describe the combination of the two classic snacks as a 'food war crime'.
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Wow. Bet that person is an absolute riot at dinner parties.
Come on, live a little maybe?
One extremely agitated person wrote: "Good God. Brexit and now this. The country has lost the plot."
Another said: "This is a food war crime. Actually the beans are the crime. Horrible things. Contaminating the hoops is against nature."
Whoa, tell us what you really think.
If - unlike that person - you're still undecided, Heinz even mocked up a potential bit of packaging that the Boopz would come in, if they decide to take this even further.
Speaking of packaging, Heinz recently announced that they are going to eliminate all of the shrink wrap from their packaging in Tesco supermarkets, in an attempt to reduce plastic waste.
They've teamed up with the massive UK supermarket chain to make this move, and hope that they'll save 175 tonnes of plastic just by getting shut of the single-use plastic that holds the multi-packs together.
Georgiana de Noronha, the President of Kraft Heinz in Northern Europe, said: "We're excited to be partnering with Tesco on this.
"While we know we have more to do, this initiative is good news for the environment, and for the millions of people who enjoy Heinz varieties every day, as they'll still be able to benefit from the same great value for money our multi-packs provide."
Whether or not you think 'Boopz' is a good idea, we can all agree that this is.
Featured Image Credit: Heinz