So white chocolate eggs Creme Eggs are back and you could win £10,000 if you're lucky enough to find one - it's basically a lottery to tell whether you've got a normal one or a fancy white one. Most people's solution? Just opening the wrappers in the shop. GROSS.
It's pretty minging when you think about it: people ripping open the aluminium of a Creme Egg wrapper, finger nails picking it open... just other people's hands all over your food in general. Yes, people turn into monsters when money is involved - even if it is understandable.
But if you really are desperate to bag yourself one of the cash prizes being offered by Cadbury, there's an easier way to tell than desperately mauling the fondant-filled wonders.
LADbible has confirmed that it is a legal requirement that companies such as Cadbury list the ingredients of their products - in this case 'milk chocolate' and 'white chocolate'. You see where we're going here...
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This method might be quicker for the rummagers among us and it's also a lot more hygienic - because no one wants to eat something that everyone else has had their grubby mitts all over now, do they?
This year, Cadbury has upped its game by increasing the prize money to £10,000 ($12,650).
There will be 783 white chocolate Creme Eggs hidden in normal wrappers and, according to the Sun, and there's also a Where's Wally-esque challenge to spot them hidden in adverts for other brands.
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So, where can we go rummaging?
Asda will be hiding one egg worth £10,000, four worth £1,000, 11 worth £100 and 95 worth £50.
The Co-op has the exact same amount as Asda - but the food retail chain will release seven somewhere in the UK each week.
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M&S has one egg worth £10,000, one worth £1,000, one worth £100 and 108 £50 - with seven also being released in mainland UK on a weekly basis.
Meanwhile, Morrisons, Sainsbury's and Tesco will be following Asda and the Co-op with one egg worth £10,000, four worth £1,000, 11 worth £100 and 95 worth £50.
If you find an egg in an advert and take a picture, you could be have secured a prize worth £10,000. Then there will be 30,000 vouchers for milk chocolate Creme Eggs, and 1,000 white chocolate Creme Egg prizes.
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The hunt will begin on 14 January and if you find an egg it's essential that you keep the wrapper to claim the prize. A single egg costs around 58p, while a five-pack will set you back around £2.85.
Good luck, and remember: the ingredients list is the way forward.
Featured Image Credit: PA