Turkey Twizzler fans, gather round; we're going to let you in on a little secret. Well, it's not a secret at all - Iceland is launching an exclusive festive-flavoured version of the teatime treat.
The supermarket will sell the limited edition retro Twizzler from today (2 December), both in stores and online.
The Turkey Twizzlers Christmas Turkey & Cranberry will be sold in packs of eight for £3 ($4).
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After waiting 15 years for their hotly anticipated comeback, Turkey Twizzlers flew off Iceland's shelves earlier this summer and sold out within a week, as nostalgic customers went wild for the meaty treats.
With this in mind, the frozen food retailer is urging customers to get in quick and avoid the rush for its new Christmas version, as it expects the festive turkey and cranberry flavour to sell even faster, while the nation gets into the Christmas spirit earlier than ever before.
A delicious dish for the whole family, the Turkey Twizzlers Christmas Turkey and Cranberry are packed with turkey, sweetened dried cranberries and herbs such as sage, rosemary and thyme, making them the ideal accompaniment to vegetables for a perfectly balanced meal or as the ultimate Christmas party food over the festive season.
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For the utmost convenience on Christmas day, shoppers can put away their Turkey carving knives and simply pop their Twizzlers in the oven for 16 to 18 minutes to let the Christmas magic unfurl.
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The original Turkey Twizzlers were a huge hit with kids and families during the '90s and early '00s, until chef Jamie Oliver campaigned for them to be removed from school dinner menus, amid concerns they were too unhealthy and only contained 34 percent turkey meat.
But now Bernard Matthews has developed a recipe that is simultaneously 'healthier' and 'just as tasty as the version many will love and remember', with low levels of saturated fats and calories.
While the new version will be better for you, Bernard Matthews promises they'll still boast the same 'unique shape', saying the original Twizzler machines have been recommissioned to recreate 'that exact springiness that all Turkey Twizzler lovers will recall'.
Nutritionist Dr Sarah Schenker said: "Turkey Twizzlers have listened to the public and completely transformed themselves into a much-improved product.
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"They now have a nutritional profile they can be confident in. High in good quality protein and lower in fat, saturates, salt and sugar."
Featured Image Credit: Iceland