Cadbury To Revive Old School Chocolate Bar After Online Campaign

Cadbury has decided to bring back an iconic chocolate bar that has been off shelves in the UK for the last 13 years.

This is all down to a social media campaign instigated by fans. How good is the internet, though?!

Dairy Milk's Tiffin was originally launched in 1937. Its popularity continued until 1972 when it was withdrawn down to poor sales. It then made a comeback in 1985 but, once again, was pulled in 2003.

It will now return as of next month. However, there's a slight catch. The chocolate will be 'limited edition' and only around three million bars are being sold.

Marketing manager at Cadbury, Matthew Williams, said: "It was such a huge success that consumers have been appealing for its return on social media.

"We know consumers are looking for new tastes, experiences and textures so, with its classic recipe, we believe this limited edition tablet will deliver an exciting eating experience."

They'll go on sale in the UK from June 1 costing £1.49 for a large, 95g bar.

But don't worry if you miss them, they're still being sold in Ireland. In fact, I don't think they ever stopped. Result.

Featured Image Credit: Cadbury

Topics: Chocolate

Mel Ramsay

Mel Ramsay has been a Senior Journalist for Tyla and LADbible since 2015. She started her career writing obituaries and funeral guides online. Since then, her work has been published in a wide variety of national and local news sites. She is part of the BBC's Generation project and has spoken about young people, politics and mental health on television, radio and online. Contact her - [email protected]

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