McDonald's recently announced it would reopen its 975 drive-thrus from 2 June to 4 June, after closing in March to slow the spread of coronavirus.
Dad-of-five Rik Dove pitched his tent at the Kings Mill Road East restaurant in Sutton-in-Ashfield, Nottinghamshire, on Sunday night (31 May) hoping to be first in line the following morning.
He set up camp in the drive-thru lane with a tiny LOL Surprise pink tent and a plastic Little Tikes car as his 'vehicle'.
But before the 28-year-old could properly bed down for the night, a member of the public told him he had the wrong date - as that particular restaurant doesn't open again until Thursday (4 June).
Rik claimed he planned to beat the traffic when the fast food outlet reopened - seemingly unaware of McDonald's rules that only vehicles with an engine can use drive-thrus.
Its website states: "McDonald's drive-thru is for people in motor vehicles only - bicycles are not permitted on our drive thru due to the health and safety policies we have in place."
Despite the official policy, Rik is set to try again tonight and hopes to be first in line for Big Mac on Thursday morning.
He said: "I got moved on not long after I got there. My local McDonald's doesn't open until the 4th. A member of the public who possibly had a family member who worked there told me.
"I was gutted. I'm a big lad and needed a Big Mac in my life. I thought it [opened on Monday] so I've not managed to get one as of yet.
"I was going to get my kids some nuggets but only a box of twenty as that's all I would fit in the car. It was kind of cramped due to the tent and chair in the back. I'll be back on June 3 [Wednesday] to try again."
On social media, Rik's sister Lisa Dove said: "Just dropped our Tubbys off at McDonald's. First in the drive thru ready for opening. Man's got needs. Return of the Fat Mac."
Her post has attracted more than 1,250 shares and reactions from entertained Facebook users who joked that Rik was in for a cold night in his tiny tent - not realising he was actually tucked up in his own bed after discovering his error.
One person wrote: "This is f***ing brilliant," while another added: "This man is next level."
Someone else said: "[They'll] be slapping a parking ticket on the cosy coupe for staying over two hours."