Fast food joints are always in a constant battle with each other to win over the hearts and minds of customers around the world.
McDonald's changed the game when it launched the Family Dinner Box and Pizza Hut tried to get Australia salivating with the Doritos Pizza.
But KFC is here to shut the competition down with a triple stacked burger that looks out of this world. Containing three chicken breasts coated in Zinger flavouring, bacon, cheese and delicious sauce, this burger is ridiculously big.
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The fast food chain says it's the biggest burger they've ever produced.
Kristi Woolrych, KFC Australia CMO, said: "We're excited to continue giving fans new and innovative Secret Menu items and we really wanted to blow them away with an item like no other.
"The Triple Stacker is as big and bold as it sounds! We know how much Aussies love a Zinger Burger, so it made sense we created something extraordinary for our diehard KFC Zinger fans."
It's not cheap, sitting at a mouth-watering $12.45, presumably for the burger on its own, and then add in a few more bucks for the chips and drink.
According to KFC, the only way to get this monster burger is through their Secret Menu app - which has been around for a couple of months now. It's a list of items that you won't find on a typical store.
On the app, you can get access to things like the 'Slida Burger', 'Zinger Chipster' and 'Beese Churger'.
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Yeah, they sound weird but they're probably delicious.
The company released a statement saying: "We know our fans taste buds are craving new and finger lickin' ways to enjoy their fried chook, but nothing good lasts forever.
"Grab your phone, follow the clues, gather your coins and order the next secret menu item available from today.
"There's a secret menu for those in the know, with unreleased treats designed by staff long ago. This gift to the world, it's time to bestow, solve my riddle to discover where to go."
The only problem is that the items are subject to change, so don't rest around on your laurels otherwise you'll miss out. KFC says the Triple Stacker is only going to be around for a 'limited time'.
Featured Image Credit: The Wolf of Eat Street/Instagram