Gin is all the rage at the moment with figures suggesting the flavoured spirit is growing a whopping 154 per cent every year.
When there's that much competition in the market, it can be hard to let your bottle of pure joy shine through and get people's attention.
But one company has been blown away by the reaction to their latest tipple: the world's first ever naturally black gin.
Scapegrace Black is the creation of Kiwi duo Mark Neal and Daniel McLaughlin. They had three months of stock ready for when they launched however all the boxes have flown off the shelves in just one day, according to the New Zealand Herald.
Advert
The gin is naturally black thanks to its unique blend of 'colours and flavours from botanical extracts including, Aronia Berry, Saffron, Pineapple, Sweet Potato, Butterfly Pea and Sweet Pineapple'.
What's even more cool though is that when the gin is paired with certain types of tonic it will turn either purple or red.
Now that is a statement when you've got friends around.
Advert
Their website sates: "Two guys from New Zealand who didn't know each other until one married the others sister and then they did.
"A year sitting in bars and lounges discussing how they always wanted to make their own gin. This is how two brothers-in-law and a part time musician got in to a lot of debt and created a gin that won gold in London and San Francisco."
Their other gin, Scapegrace Classic, has certainly done well for itself over the past half decade.
It's won Double Gold in 2014 at the 2014 San Francisco Wine & Spirits Competition, Gold at the 2019 Tastings.com Competition, Gold at the 2018 Gin Masters Competition, Outstanding Silver at the 2015 London International Wine & Spirits Competition, and Silver at the 2017 San Francisco Wine & Spirits Competition.
Advert
Not too shabby.
Featured Image Credit: Scapegrace Black