VB Announces Plans To Change Its Famous Beer Again
The legendary Aussie beer Victoria Bitter has made a very, very bold claim that it's changing things 'for the better'.
We say bold only because it didn't exactly go according to plan for Carlton & United Breweries when they made a recipe switch in 2012.
A very vague press release from the company's Marketing Director, Chris Maxwell, states: "We haven't changed the beer for a number of years, and for good reason.
"We're very conscious of the public outcry when we last tweaked Victoria Bitter, and we've spent a significant amount of time testing our latest update internally and with some of our loyal drinkers.
"We know that change is never easy, but we're confident that we've got this right and that the change we're making to Victoria Bitter is for the better."
They've shared a short video on Facebook which says essentially the same thing and that's set many people worried that a big change is underway.
"Short memory VB? Remember what happened last time you changed things?" wrote one person.
"I'm as nervous as a goose in a doona factory on this one boys and girls," said another.
A third said: "Only thing that needs to change is the price the rest of it is perfect."
The beer has been in Australia since 1854, so they better be sure that it'll be amazing. Seven years ago, according to Channel 9, Victoria Bitter was changed and the alcohol was lowered from 4.9 to 4.6 and drinkers were not happy.
They said the new taste was terrible and CUB had to quickly change their stock to ensure there weren't riots.
Let's hope this latest change is for the best.
Featured Image Credit: VB