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Imagine receiving your piping hot and delicious Pizza Hut delivery only to find your own face staring back at you on the box. Pretty weird, eh?
Well, that's exactly the sort of weird Nick Richardson felt after he started receiving texts from his pals about a month ago asking him why his face was on a pizza box.
Even 39-year-old Nick's own family, who are presumably well aware of what his face looks like, agreed that it was a ringer for him.
So much so that Nick thinks someone at Pizza Hut must have taken a sneaky snap of him while he was dining in one of the chain's restaurants. Nick wrote to the restaurant and asked if it had used his boat race on the takeaway pizza boxes.
But Pizza Hut wrote back to tell Nick that it wasn't his photo. It was, in fact, a member of the company's creative team. So Nick has a doppelgänger who works in the creative department at Pizza Hut, no biggie. Except, Nick claims the ham and pineapple giants refused to send him the original photo, so he remains convinced it's him.
What do you reckon? This is the pizza box:
And this is Nick:
Nick said: "I think it's me, my mum thinks it's me, my friends think it's me and my brother thinks it's me.
"I can't see how it's not me.
"Even the outline of the stubble is the same. It would be an enormous coincidence if it wasn't me.
"And if by some miracle it's not me then fine, show me the original image.
"I think it is me and it just makes me feel very weird. I was just out for dinner with my little boy, and the next thing I see this box. It's all very weird."
Nick says he visited a Pizza Hut restaurant in Stoke in August last year. Fast forward to last month and he's sent a message from a mate with a photo of the pizza box, which as well as featuring a man's face also has the caption: 'Richard from London'.
He then gets another message from another friend, also wanting to know why his face is on the pizza box. He eventually complained to Pizza Hut via Facebook and says the chain didn't get back in touch until his post was published in the local newspaper. He said Pizza Hut refused to send him the original because of 'copyright' laws.
A spokesperson from Pizza Hut said: "All the artwork imagery on our Pizza Hut boxes, including this picture, feature employees from our creative agency and all of them provided consent for their photos to be used.
"We have not used any members of the public in this campaign and we can confirm that this photograph is not of Mr Richardson."
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