People seemed pretty stoked when Coles announced it's Little Shop was coming back.
The promotional deal sees people across Australia flock to the supermarket to get their mitts on tiny plastic models of regular products like Vegemite, Shapes, yoghurt and laundry detergent every time they spend more than $30.
Kids go bloody nuts over collecting the items however it seems like there are plenty more Aussies who aren't happy about the campaign.
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A petition has been uploaded to Change.org, asking for the supermarket giant to get rid of the Little Shop 2 and more than 30,000 people have signed it.
Sara Coates started the petition, writing on the site that it's ludicrous that Coles would start this promotion when it's Plastic Free July.
"Wow...Coles...just wow...You have just proved you really do not care for our children's future by bringing these so called 'collectables' back," Sara wrote.
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"This is when most people are doing their best to bring their own bags, choosing less packaging on their food and saying no to straws. Here you are handing out plastic junk that will end in landfill or in our oceans."
"Sure, I get you want higher profits but couldn't you have come up with something that isn't plastic? If you really wanted to give our children something to collect why couldn't it be environmentally thoughtful?
"This is a slap-in-the-face for all people who care about the future of our planet. It's time to think of our children and what their future will look like with all this unnecessary plastic."
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There will be 30 product replicas available to buy from today.
It was a massive campaign that was launched for a limited time last year and it was clear that there was a massive demand for it.
Mums on A Current Affair revealed that their kids were desperate to finish the set.
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"I'm not allowed to go shopping anywhere else but Coles at the moment," one woman told the Channel 9 program.
"It's definitely forcing me to spend more because it's $30 per one that you're buying," Lauren said.
"I've drunk the kool aid now and fallen victim to the clever marketing to the kids," mum, Tracy added.
Facebook ends up being a big marketplace for parents and kids to trade their double-ups in order to get a full set.
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No doubt, we'll see tons of people heading to Coles from today to see how quickly they can complete the competition.
Featured Image Credit: skimonominicollection/InstagramTopics: Interesting, Community, Australia