Watches Are Always Advertised Showing The Same Time, And Here's Why
Chances are you've all bought a watch at some point. If not, you've at least flicked through some kind of catalogue and seen them advertised.
You may have noticed that when watches are marketed, they are always pictured with the hands pointing to the same time. Then again, you may not have noticed.
The hands always point to 10:10 (or there about), and there's more of reason than just some saying "yeah, fuck it. 10:10 it is".
It's all down to aesthetics.
This way both the hands are on display without overlapping and are shown on both sides of the watch face.
Also, when they're in this position they make a fairly symmetrical picture, which we are more likely to appreciate aesthetically. It also frees up the space where most things appear on a watch. More often than not there'll be a date dial, a stopwatch, a millisecond dial, an alarm and whatever the fuck else is being squeezed onto a watch these days.
When the hands are at 10:10 it's easier to see and fully appreciate these extras.
Even the Apple Watch, which uses a animated analogue clock face, is set to the same time in pictures.
According to the New York Times, the time is the closest you can get to presenting a smiley face by using the hands - which is beneficial, apparently.
I don't know what you will do with this information, to be honest. At best you could probably use it as small talk during a date which has already gone to shit.
Words by Mark McGowan
Featured image credit: Beaverbrooks