Women are 'growing out their [body] hair to clear out the air' as part of 'Januhairy', which this year is raising funds to fight climate change and restore natural habitats.
The campaign was launched last January and aims to 'encourage the acceptance of body hair on women' while also raising money for charity.
It was founded by Laura Jackson, who got the idea while she was a drama student at Exeter University and was growing her own body hair out for a performance. Since then, it has grown into an international campaign and this year it is raising money for charity TreeSisters, which works to protect forests and fund reforestation.
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This year's campaign was announced in a Facebook post that read: "A very hairy new year to you all!! Today marks the first day of #januhairy2020 where women all over the world come together to drop our razors for the month of January.
"The focus may be on women, but this movement includes all genders and identities. Let's educate one another on ALL experiences within this 'prickly' subject.
"Our charity focus this year is to support TreeSisters in protecting, restoring and funding reforestation... We envision a world in which it is normal for everyone to protect and restore themselves and their world, a plight we resonate with as women, to protect and restore our personal natural habitats!
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"If you are not personally joining in with Januhairy this year, I encourage you to talk about the it with others; if we see the same things again and again, it becomes normal.
"I hope the new year has wonderful things in store for each and every one of you!"
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You can donate to the TreeSisters fundraiser here.
Featured Image Credit: Instagram/JanuhairyTopics: Interesting, Interesting, Community