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Woolies Is Turning Unsold Bread Into Beer

Woolies Is Turning Unsold Bread Into Beer

Supermarkets pump out loads fresh food every day to ensure people are getting the best possible products.

While some of the stuff will be able to sit on the shelves for weeks, months or even years, items from the bakery can only around last one day before they're old.

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Sadly, that means tonnes of bread and pastries are thrown away every day because they've gone stale. But what if there was a way to repurpose this food?

Well, Woolworths has devised a method to use unsold bread to brew beer.

Credit: Woolworths
Credit: Woolworths

Loafer beer is now being sold across Australia in Dan Murphy's and BWS and apparently the extra bread gives the beverage a toasty taste.

Woolworths Head of Sustainability, Adrian Cullen said; "We like to constantly challenge ourselves in the sustainability and community space and look at how we can make an impact simply by doing things differently.

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"The ability to divert surplus food away from landfill, and to help support our local food rescue partners to help feed Australians that would otherwise go hungry, is a critical part of our day-to-day operations and support of the community.

Credit: Woolworths
Credit: Woolworths

"We're excited to bring to Australians our first circular economy craft beer.

"For every 6 pack of 'Loafer' purchased, you will not only help to put a meal on the table for someone in need, but you will also be enjoying a beer that has helped divert unsold loaves of bread from heading to landfill."

While it's awesome that a 'circular economy craft beer' exists, Woolies has a plan to help people.

All the proceeds from Loafer Beer will go towards Feed Appeal, 'a not for profit organisation that provides grants to support local charities that deliver food relief programs and meals to vulnerable Australians who need it most'.

Credit: Woolworths
Credit: Woolworths

Feed Appeal CEO, Katherine Gokavi-Whaley said; "Feed Appeal is here to help everyday Australian families who rely on food charities in their local community for their next meal.

"All money raised through the purchase of 'Loafer' goes directly to community food relief charities to supply ovens, freezers, cool rooms, transport and other vital infrastructure to help them store, cook and share meals often cooked from rescued food to meet the growing demand for food relief.

"We are pleased to see that there is now good beer, doing good on the market."

So not only would you be doing a good thing by picking up a six-pack of Loafer, but you'd also stop bread going to waste.

Featured Image Credit: Woolworths

Topics: Community, Interesting, Australia

Stewart Perrie

Stewart Perrie is a Trending Journalist at LADbible. His first job was as a newsreader and journalist at the award winning Sydney radio station, Macquarie Radio. He was solely responsible for the content broadcast on multiple stations across Australia when the MH17, Germanwings and AirAsia disasters unfolded. Stewart has covered the conflict in Syria for LADbible, interviewing a doctor on the front line, and has contributed to the hugely successful UOKM8 campaign.

 

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