There are few things in rural life that are more frustrating than feeling like you're being neglected, with everything from internet speed to the state of the roads often an afterthought behind ongoing improvements to major cities.
Well, one villager in a West Yorkshire village has had enough of the state of one of the roads going through his village and made his feelings clear about it. Watch the council remove his x-rated message here:
The mystery artist has shocked residents with graffiti that draws a somewhat crude comparison an infamous adult video site.
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Sprayed in bold white capital letters across the unevenly laid tarmac of Steeton, near Keighley, reads the message: 'HAVE SEEN HOLES FILLED IN BETTER ON PORNHUB'.
The artist's true identity is not yet known to the locals, but he's already been dubbed W*nksy by some due to the nature and content of the spray-painted message left on the road.
The message is clear for all to see with the letters one foot high and comes in the wake of what have clearly been deemed poorly patched up potholes on the B6265 Skipton Road.
The work was completed over the last few months by workmen, but the series of road works have left a patchwork of uneven and faded tarmac.
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Bradford Council had scheduled to resurface the stretch of road in a few weeks time, but are now bringing work forward on the stretch hit by the graffiti, which is outside a local children's nursery at a pedestrian crossing.
A result, then, for the mystery artist.
They clearly have some support within the village too, with the landlord of village pub Goats Head Pub, Scott Goodwin, even promising a free pint for whoever is responsible for the graffiti.
The 47-year-old publican said: "Everybody is sick of the bad state of that road. It is a disgrace and needed sorting out as soon as possible.
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"Nobody knows who has written the amusing message. It could be the local vicar for all I know, but there is a free pint for whoever has done it.
"The whole village is talking about it."
Not everyone is thrilled about the message, however.
Some have criticised it for its location, what with it being painted outside the nursery school and so in full view of all the young children and their parents on a daily basis.
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On a Facebook forum, one villager wrote: "While this is amusing it is right outside the nursery school and on the crossing used by the village children to get to school so is going to cause some awkward questions on the school run / walk this morning."
Probably for the best then that the council look to be already removing the rude message.
A Bradford Council spokesperson told LADbible: "The repairs are only a temporary fix which is standard practice with local authorities across the UK. We will permanently repair the road within five months as part of our comprehensive maintenance programme for the district."