Aldi To Donate All Unsold Fresh Food To Charity On Christmas Eve
People are so much happier around Christmas, aren't they? We love to give around the festive season, no matter how small the gesture is.
Many people make charity donations or send Christmas boxes to children in need at this time of the year and now Aldi has jumped on board.
The company did it last year, so technically it's just repeating something that was a success - which is a good thing, as it changed the festive period for many people in a positive way.
The budget supermarket has launched its food donations scheme and is calling on charities and food banks to register, which will enable them to receive a free donation this Christmas.
What's more, Aldi is planning to redistribute all surplus fresh food from its 775 UK stores to local charities on Christmas Eve.
As part of the scheme, charities and good causes will be paired with local stores and can collect perishable products such as fruit, vegetables, fresh meat, fish and bread after the store closes at 6pm.
What a bunch of good LADs.
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Aldi is hoping this year's scheme will surpass the 450,000 meals donated to more than 300 charities across the UK last Christmas.
Charities should contact Aldi's Corporate Responsibility team at [email protected] before Sunday November 18 2018 with the organisation name, charity number, organisation focus (e.g. soup kitchen, food bank), contact details and postcode of the three nearest Aldi stores.
The charities must be able to collect, store and distribute the fresh food - each store can be partnered with one charity only, and the pairings will be allocated on a first-come-first-served basis.
Fritz Walleczek, Managing Director of Corporate Responsibility, said: "We're starting our festive donations scheme even earlier this year to give as many charities as possible the opportunity to apply.
"We want to give something back to the communities that we serve at such an important time of year.
"Last year we were able to reach thousands of people across the UK, and some charities were even able to prepare fresh meals that fed families well into the New Year."
This food donations scheme is an extension of Aldi's existing food donations partnerships. The supermarket works directly with FareShare and Company Shop throughout the year and has also pledged to reduce operational food waste by 50 percent by 2030, as part of the Friends of Champions 12.3 network.
Featured Image Credit: PA