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Couple Makes A Million By Selling Board Game In Lockdown

Couple Makes A Million By Selling Board Game In Lockdown

A couple who created a brand new quiz card game are celebrating their first million after their sales skyrocketed during lockdown.

Grant and Jordanna Sanderson were shocked to notice their units sold had jumped 1,000 percent as soon as restrictions to control Covid-19 were announced mid-March.

Credit: SWNS
Credit: SWNS

The pair came up with the concept for their 'Shot In The Dark' game at Christmas 2016 after a tense family game of Trivial Pursuit.

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Their game involves asking completely random questions - of which nobody would really know the answer - so all players can have a go at guessing and not just the brain boxes win. The person with the closest answer wins points.

One of the questions, for example, is: How many litres of paint did it take to paint the Whitehouse? Another is: what percentage of a Gregg's sausage roll is made up of pork?

Credit: SWNS
Credit: SWNS

Grant, a 30-year-old accountant, and Jordanna, a 29-year-old call centre worker, from Leeds, West Yorkshire, haven't given up their day jobs just yet but they are raking in £20,000 a month.

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Jordanna told The Sun: "Launching this business has put our relationship to the test. We came up with the idea for a card game four years ago, but we are only starting to reap the rewards now as sales have soared during the lockdowns.

"It's been so hard, but everything worked out and the wedding went ahead - I got a husband and a million-pound business."

Credit: SWNS
Credit: SWNS

Amazed Grant said: "We'd already been selling the game on Amazon and got some great reviews so when people started looking for quiz games it just went mental.

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"It is strange that our success has come on the back of such an unusual situation, but we are also pleased that we are able to provide a bit of relief from what is going on."

Since Grant came up with his idea he's spent time formulating the questions. He went on: "I would look out for facts whenever I was out and if I saw something interesting I would note it down.

"I was just plodding along doing this when I realised I actually had enough questions to make this happen."

Jordanna thought of the name and together they created a prototype by printing out questions on bits of paper.

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They got a couple printed up and had their friends have a go - and it went from there.

Credit: SWNS
Credit: SWNS

But ever-the-accountant Grant maintains they are going to play it safe and they are now planning to launch new games while they are enjoying their success.

Grant said: "I realise this is an unusual situation and that this level of success may well be temporary, though we are hoping to make the most of it now so we can reap the rewards.

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"I'm so pleased we have created such a good product that brings people together and can make people laugh."

You can get Shot in the Dark here.

Featured Image Credit: SWNS

Topics: UK Community, Community, UK

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Rebecca Shepherd

I'm Becky - a journalist at LADbible. I graduated with a First Class BA in Journalism before going on to cover criminal court cases, medical tribunals and breaking news for the national media - which inevitably and eventually became as glum as it sounds. Can often be found rocking a bag for life - which I made a 'thing' way before Rihanna. You can contact me at [email protected]