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When you shop for clothes, you might look at some retailers and think their materials must be pretty swanky if they're charging that much for a suit, dress or a t-shirt. But a mum from Britsol grew suspicious about the price that one brand in particular charges after seeing their tag attached to a piece of clothing from another label.
Kirsty Hammond was shopping with her young son Kye when she noticed a New Look tag on a top from Primark. While it also had the Primark price tag attached, it certainly raised the 29-year-old's eyebrows.
She's told LADbible: "I would only really shop in New Look if I was treating myself or had birthday money, as I prefer to spend the money on my three boys and fashion changes so quickly."
Credit: Kirsty Hammond
Kirsty's concern is completely warranted - it wouldn't be right paying more for something that's the same material and from the same factory. The mum has added to the Sun: "What are you paying for when you shop at New Look?
"The prices are more expensive but if it's coming from the same factory, then what's the point in paying more? It's really made me think differently about some of the more expensive shops."
A spokesperson for Primark has told the newspaper: "All our garments undergo thorough quality checks and it is disappointing that our high standards were not met on this occasion.
"We will be investigating how this error occurred with our supplier."
New Look wouldn't comment because it says it's not one of their garments and therefore can't add anything to the reports.
But are customers paying for something else when buying clothing from a more expensive store? If you thought it was better ethics then that's probably not 100 percent true.
While Primark is usually accused of being the bad guys in the industry for selling their garments for such a low price; companies like Prada, Hugo Boss and Dolce and Gabanna aren't so hot themselves.
According to the Guardian, those companies have been named in a Clean Clothes Campaign report for the conditions their suppliers put their workers in. The report went on to claim there is a stark gap between the legal minimum working wage and the estimated minimum wage necessary to support a decent life.
You'd hope that the more you pay, the more you get - however, it's not always that black and white.