When you head to a newsagent, there's a high likelihood that in front of the counter will be a vast array of delicious sweets and chocolate. If you're trying to be healthy then they only compound the issue by offering horrendously good deals like 'Buy One Get One Free'.
But imagine if you could walk up to that counter with a smug look on your face and just put a chocolate bar into your bag without any repercussions.
Sounds like a utopia, right?
Well, Cadbury is making a strange foray into the newsagents business, because why not? The chocolatier is opening a pop-up store in London's Soho that will be open for three days (25-28 January) and they'll be 'selling' only one item: chocolate. But the best thing is that it'll will all be free.
Yes, they will literally be giving away free chocolate bars.
Specifically, there will be 10,000 bars to giveaway over the three-day period, so hopefully there will be plenty to go around. The store will be open from 10am until 6pm, so that's plenty of time to nip over to Soho and grab some good ole chocolate.
But what if you live nowhere near London? Well, thankfully Cadbury isn't just giving away their product for free in England's capital, with the pop-up store set to visit Birmingham and Sheffield after London, according to the Sun.
The initiative links back to an recent advertising campaign which shows a young girl wanting to pay for a chocolate bar with the only things she has: a button and a fake diamond ring. Despite that not being equivalent to money, the shop keeper lets her have the bar and she gives it to her mum.
Look, if you tried that stuff in the real world you'd probably get some strange looks, but Cadbury wants to show that they are happy to give away something for nothing.
Until that store comes to London, people are obsessing over another Cadbury product, mainly because it could nab them a decent bit of coin.
They've released a limited edition white Creme Egg which is available between 1 January and 1 April.
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The rare limited-edition eggs will be disguised as the bog standard Creme Eggs that you know and love, meaning it'll take some dedication to track them down.
Anyone lucky enough to find the rare limited-edition eggs will also be in with a chance of winning up to £2,000 ($2,700), with prizes of £1,000 ($1,300) and £100 ($135) also up for grabs - not quite Willy Wonka's entire sweet factory, but not a bad prize all the same.
Sources: The Sun
Topics: Food, Awesome, Cadbury, Chocolate, UK, London