In a world of war and terror, famine and pestilence, economic stagnation and systematic corruption, there is one issue that stands above all as a signifier of the way that we're all going to hell in a handcart: the price of Freddos.
Activists in Cardiff are finally taking a stand against the real problems facing the human race by holding a demonstration against the frog-shaped choccies, which have now hit an astronomical price of 30p in some shops. It's clear that something had to be done and they are the people who have thankfully stood up to do it.
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The protest is slated for Saturday the 23rd September at 2pm, right by the statue of Aneurin Bevan on Queen Street in the heart of the Welsh capital.Whether or not the man credited with establishing the National Health Service would be so enamoured with a demonstration in favour of sugary junk food is unknown, but the veteran socialist would probably admire the rebellious nature of the organisers.
over 500 people have clicked to confirm they are attending the event on its Facebook page and users have not been shy and retiring in their criticisms of the Freddo price point.
Credit: PA
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"It's time to come together and stand up for what's right. I'm sick of paying 15p more than I should. #justice4freddo" wrote one user, while another suggested the slogan "We won't mellow until the 10p Freddo."
Of course, the big bad boss on the other side of the argument is the manufacturers, though Mondelez, the company that owns Cadbury, say that the price rise is nothing to do with them.
"It is well reported that food and drink manufacturers have been experiencing increasing input costs for some time which, coupled with recent foreign exchange pressures, are making food products more expensive to make," they told Wales Online.
Credit: Facebook
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"We have, and continue to, carry these increased costs within our business as much as possible, because our priority is to keep our brands as affordable as we can. Increasing prices is always a last resort, but to ensure we can keep people's favourite brands on shelf and look after the 4,000 people we employ in the UK, we are having to make some selective price increases with our customers in the UK."
"If you tolerate this, then your children will be next" sang Welsh indie superstars the Manic Street Preachers. Never has that been more true.
Featured Image Credit: Cadbury