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Gone are the days when a choosing a bag of crisps meant rummaging through the multipack for some ready salted, cheese and onion or salt and vinegar - only to find that your little sister had chowed down on the last packet five minutes ago.
Nope, these days we can take our pick from all kinds of weird and wonderful flavours like haggis and black pepper (hey Scotland!) and even candy cane, thanks to decades of cunning experimentation from our beloved crisp manufacturers.
And to show the interesting progression of ever-developing tastebuds in Britain, Walkers has released six new flavours to mark every decade that the company's been around for.
Celebrating the iconic brand's 70th anniversary, the limited edition crisp flavours are all based on equally iconic dishes from the last six decades.
Harking back to the 1950s is Coronation Chicken, while the 1960s gets a nod with Roast Lamb and Mint. Cheese Fondue flavour marks the 1970s, Chicken Tikka Masala the 1980s and BBQ Rib the 1990s, with Sweet Chilli rounding things off with a throwback to the 2000s.
The special anniversary crisps will be available from Sunday 18 March, inviting the nation to celebrate 70 years of Walkers being a household name.
Rachel Holms from Walkers said: "To have been a household name in homes up and down the country for the last 70 years is a remarkable achievement.
"We would like to thank the British public for the support that they have shown us over the decades, and are proud to be the 'nation's favourite crisp brand'."
Wonder what they'd be releasing in a few decades' time to mark the 2010s - think it'd be possible to make avocado on toast into a crisp?
Walkers has always been a company that likes to shake things up a bit with flavours, having last year launched a campaign called 'Choose Me or Lose Me'.
That ingenious stunt saw three classics pitched against three new flavours, with salt and vinegar up against lime and black pepper, prawn cocktail taking on paprika and smoky bacon pitched against bacon and cheddar.
That one saw the nation divided - as the 70th anniversary flavours no doubt also will. C'mon guys, one of them is just like cheese and onion without the onion, while another is just a roast dinner in crisp form. Open those minds...
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