Lidl's £13.49 Whisky Voted One Of The Best In The World
If you can drink whisky like a normal human being - i.e. without shuddering, screwing up your face and squirming, so basically, if you're anything unlike me - you're going to love this.
A bottle of whisky sold on the shelves of Lidl has been named one of the best whiskies in the world - and it's only £13.49 ($17). For that price I might try to develop the ol' palate.
Queen Margot Whisky is an eight-year-blended Scotch whisky and it scooped the coveted title of 'Best Scotch Whisky' at this year's World Whiskies Awards, triumphing over bottles such as Johnnie Walker Black Label, which retails at more than double the price.
Over 40 international industry experts came together to taste whiskies from across the globe before awarding Lidl's bottle the top accolade.
Expertly created using traditional methods and the finest ingredients, Lidl's Queen Margot whisky is mellowed for eight years in oak casks to give a smooth texture and a warm finish. With soft aromas of dried apricot and plum, the whisky has a rich sweetness and depth of flavour.
Not only has Lidl scooped up a whisky win this week, but the budget supermarket chain also won 'Own Brand Gin Supermarket of the Year' at Gin Magazine's Icons of Gin awards.
These triumphant trophies for Lidl's own brand spirits follow the retailer's win of Supermarket Own Branded Spirits Range of the Year at the International Spirits Challenge Awards last year.
This wasn't much of a surprise, especially considering the company's gin sales rose by a massive 41 percent last year, with over 400 bottles of its new Pink Gin liqueurs sold per hour in the month they were launched.
But back to whisky - last year Aldi was crowned the winner once more with its own brand, super affordable whisky being named the best in the world.
The popular supermarket picked up the accolade at the Spirits Business Scotch Whisky Masters, where it was battling it out against some drinks costing three times as much in blind tastings with bartenders, spirits journalists and educators.
The winning tipples were Aldi's Highland Black Scotch Whisky and Islay Single Malt Scotch Whisky, both beating Chivas Brothers' Ballantine's 12-Year-Old blended whisky for gold medals in their respective categories.
Featured Image Credit: Creative Commons/Lidl