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It's an age-old fact that drinking down south is more expensive than up north. But is £50 taking it a bit far?
The Bruery's Mash and Coconut - which is a 13 percent imperial brown ale - is on sale at The Craft Beer Co in Brixton, south London.
According to the Sun, the average Sunday roast price in London pubs is around £11.53 ($15.50), meaning that you could get four roasts for the same price as the beer and still have change left.
But if you'd be willing to splash out on the Mash and Coconut then you'd probably like to know more about it. Well, it comes from a California-based brewery: The Bruery, of course.
It's described as a 'classic bourbon barrel-aged imperial brown ale' with notes of coconut.
Some people weren't convinced that the bev would be worth the money though.
The Sun spoke to a woman called Roxie who said she would never spent so much on a pint.
She told the publication: "That's so much money for something that is gone so quickly. Does it really taste that much better that it warrants paying so much?
"You're literally flushing money down the toilet."
Lidia Kiszewska - a booze expert from From Our Cellar who is 'familiar' with breweries that release special-edition beers that are 'quite dear' - added: "This price range is fairly unusual to see, however it's not the first time I've seen this."
You obviously don't have to fork out nearly £50 for a drink of the stuff though because bottles of the juice can be purchased for less than £15 each.
On the Master of Malt website for example, although not in stock, the tipple is being sold for £13.95.
LADbible has contacted The Craft Beer Co for a comment.
While you're here, you might like to find out a bit more about the world's strongest beer.
With an ABV (Alcohol By Volume) content of 67.5 percent, Snake Venom is a fortified beer made by Brewmeister, a beer brand from Scotland's Keith Brewery Ltd.
The brewers came up with the product back in 2013, and since then it has become one of the brand's most sought-after beers - and at 15 times stronger than most, we can see why people are curious.
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