Since opening his new Nusr-Et Steakhouse London, Salt Bae has been in the firing line from diners far and wide.
The social media star - whose real name is Nusret Gökçe - opened the Knightsbridge eatery with gold-plated steaks setting people back over £800.
Now people are leaving brutal reviews like they had no idea it was going to be a pricey do.
Others have claimed that they were unexpectedly seated outside and served 'cold' food.
Taking to TripAdvisor, the diner wrote: "At the start they couldn't find our reservation. After all, they offered us a table upstairs. We agreed.
"Apparently 'upstairs' is actually outside. I wasn't happy seating outside, as it was really cold.
"A waiter re-assured us that it's going to be nice and warm and turned two heaters on. Ten minutes later a manager came and turned heaters off and told us they don't have a license to use gas heaters.
"Nobody even apologised for that. We were promised table inside.
"That's fine, we ordered food. The second we ordered food - we been told they aren't gonna give us table inside, because they are too busy.
"We were so cold, next morning I woke up with a sore throat. Food arrived cold too."
The person went on to add: "Service is terrible, food isn't even nice. We were treated so badly. It was the worst experience and the worst food we had, for the money we have spent. Just ridiculous.
"Next day I cancelled all the reservations I made. I'll not be back to that place!"
Over on Square Meal, someone likened the food to that served at pub grub chain Harvester.
They commented: "Luckily I have a few quid in my back pocket but the prices here are just fraudulent. The Gold Burger for £100 was super dry and was totally average. Harvester does a better burger and that no lie.
"The £200 steak was so poor I was actually flabbergasted. It was like having a poor steak at Miller & Carter on a bad day. Just obscene money for products that are not up to the standard. It's basically not gastronomy at its finest, it's an over priced theatre show."
With all the negativity circling, people have also gone out of their way to big the restaurant up, calling for people to ignore the scathing reviews.
On Square Meal someone else wrote (shouted): "WHOEVER GOES TO THIS PLACE CLEARLY IS AWARE OF THE MENU AND PRICING. YOU KNOW EXACTLY WHAT YOUR PUTTING YOURSELF INTO. IF YOU CANT AFFORD IT DON'T GO.
"THEY ARE DOING AMAZING SO YOUR REVIEWS DON'T MEAN ANYTHING TO THEM."
Another reiterated the previous message, saying: "Don't listen to the negative comments. Negative people have a problem for every solution.
"This restaurant is not made to be your local restaurant and I see comments about price it clearly isn't suited for everyone and perhaps to consider there target audience."
LADbible has contacted Nusr-Et Steakhouse London for comment.