A man spotted a smart fridge with Pornhub on the screen in John Lewis while Christmas shopping with parents.
Alex Michie, from London, was Christmas shopping in Oxford with his parents when he spotted a group of teenagers laughing in John Lewis.
Upon closer inspection, he noticed a Samsung fridge with a large touch screen (snazzy) which enables users to use the internet while in the kitchen.
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But instead of recipe websites, the homepage was on the adult film site, left open for all to see - which Alex suggests may have been a deliberate move to flog the appliance.
He explained: "I saw a bunch of teenagers laughing their heads off when they saw it, which drew my attention to the fridge.
"I suppose retailers are having a tough time at the moment with Covid so they need to go that extra mile to make sales.
"I'm not really into that sort of thing but I can see why some people might like the idea of having something to watch while they're waiting for the kettle to boil."
Alex shared a photo of the moment on social media and received a flood of comments. One user asked: "Is the porn subscription free with the fridge?"
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Another joked: "At least it's a wipeable surface." Someone else commented: "The fridge that everyone wants but nobody really needs."
The fridge appears to be part of Samsung's 'Family Hub' and is designed to help users shop for groceries, track food expiry dates and organise schedules.
A John Lewis spokesperson told LADbible:
"While we cannot be certain how this happened, the image features a logo only - and our in-store systems prevent explicit and restricted websites from being accessed."
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This isn't the first time Pornhub has appeared somewhere it shouldn't have. Back in November CNN reporter John King was trolled with a fake pop-up advertisement during the US Presidential election coverage.
Someone knocked the video up which appears to show John having to deal with an unwanted pop-up from the adult website.
The viral clip shows CNN's marathon broadcaster and chief political correspondent John King talking about the tight contest current being counted up in the state of Pennsylvania before the logo for Pornhub pops up in the corner of the screen.
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King, ever the professional, appears to simply swat the sign away with his hand before continuing with the broadcast.
The footage - even though it's as fake and unsubstantiated as a lot of things in this election so far - quickly made it onto Twitter, where tens of thousands of shocked and amused users shared it far and wide.
Featured Image Credit: Jam Press