We've seen plenty of these 'Rich Kids' Instagram accounts pop up over the past few years and each and every one is more lavish and outrageous than the last.
While one account is set up purely to celebrate excess living for the sake of excess living, some accounts claim to be about inspiration and aspiration - helping people less fortunate visualise a life goal and head for it.
Why wouldn't anyone want to live like this?
The Rich Kids of London Instagram account was set up by a 24-year-old property broker, who wanted to remain anonymous, claiming to show people the 'life of the untouchable rich kids' of London. And it's quite some account...
Boasting more than 120,000 followers at the time of writing, the account has come under criticism from some corners of the internet for describing Primark shoppers as 'peasants' and people less fortunate as 'plebs'.
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However, the account holder hit back at those claims saying any use of those terms are purely 'tongue-in-cheek' and no offence is meant by it.
He told TheLADbible: "I set it up to motivate everyone to do well and achieve what they want. I get messages everyday saying my page has make them work every hard to achieve their dream and want to aim for higher."
Contributors to the account are some of the richest young people in England who can afford to bathe in champagne and cut their American Express cards in half for no apparent reason.
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There really is a whole other world for people with money that we can't even begin to dream about. At least we've got these Instagram accounts to give us something to get mad-jealous about.
And if you want to have a look inside the life of a 'Rich Kid Of Instagram', take a look at this...
Words by George Pavlou
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Featured images via Rich Kids of London/Instagram
Featured Image Credit:Topics: Instagram, Rich Kids Of Instagram