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YouTube 'Whispering Girl' Tells 'This Morning' Viewers How She Earns £60k A Year Online

YouTube 'Whispering Girl' Tells 'This Morning' Viewers How She Earns £60k A Year Online

Sophie Michelle, known as the YouTube 'Whispering Girl' has appeared on This Morning revealing to viewers how she earns £60,000 ($77,800) a year. People use the feeling of ASMR to relax.

"I found a video of a man rolling marbles across a table and I was totally obsessed with it. I kept (the ASMR thing) a secret for years. It was just my thing. Then my boyfriend found some ASMR videos on my YouTube feed and he said: 'You could do this. You've got a good voice.

"It depends on the month, but I can make good ad revenue out of it. It's going really well.

"With ASMR there are visual triggers too. So if I gently move my hands in front of the camera, that can give people tingles. She then did some whispering in the studio and gave Eamonn the 'tingles'.


"It's very interesting," said Eamonn. "Maybe this sort of thing could calm me down." Sophie said other popular videos included people folding towels or wrapping presents.

Ruth Langsford went where we were all going though. "There are videos where you wear costumes. A nurse and a mermaid...are there sexual connotations?" she asked. "There's always going to be someone who finds something sexual in anything," said Sophie.

"I'd say ASMR is inherently not-sexual. Maybe it's because we use the term 'role play'. But I'm funding my study with the money I'm making."

Sophie The Whispering Girl on This Morning. Credit: ITV
Sophie The Whispering Girl on This Morning. Credit: ITV

Sophie, 21, from Chester, Cheshire, has become YouTube sensation, where one of her videos, designed to induce feelings of ASMR, attracted 2.5 million views.

And, if you started asking yourself 'wtf is ASMR?' Well, first of all it stands for autonomous sensory meridian response and secondly, it's the relaxing and sometimes sleep-inducing tingles running down the back of the neck and spine experienced when watching stimulating material.

Sophie is known as an 'ASMR artist', she said: "In 2015, my 24-year-old brother, James, who has recovered now, developed a brain tumour. The stress and anxiety made me search online for videos that would help me sleep.

"I came across the usual rain and ambient sounds on YouTube, but then I found ASMR as a suggested video.


"I fell in love with it and it helped me sleep so much easier. I started using it during the day as well just to calm down when I felt anxious and it really helped."

Then, In June 2017, after discussing the idea with her boyfriend, Matthew, 21, - who backed her 100 percent - she launched her own ASMR channel.

Describing the effect of ASMR videos - which celebrities like record-breaking rapper Cardi B are great fans of - she said: "I loved creating my channel because ASMR is something that can really help with anxiety and depression.


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"ASMR is a tingly feeling that makes you feel a sense of peace, almost like a relaxing pins and needles that gives you a truly numb sensation."

Sophie has a collection of 199 videos where she whispers messages like 'Hello sweetheart' and makes stroking hand gestures with make-up brushes directly into a camera - sometimes role playing as a doctor and mermaid. They are amongst 13 million ASMR broadcasts on YouTube.

Whoever knew about this surprising little corner of the web, eh?

ASMR artist, Sophie Michelle, sometimes dresses as a mermaid or a doctor. Credit: PA Real Life
ASMR artist, Sophie Michelle, sometimes dresses as a mermaid or a doctor. Credit: PA Real Life

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A study conducted by the University of Sheffield earlier this year found that people experiencing the classic 'tingles' had a reduced heart rate when watching the videos and showed significant increases in positive emotions, including relaxation and feelings of social connection.

And while the experiment found that only half those taking part experienced the ASMR tingles, the videos had a considerable impact on those who did.

Sophie, who is using her income from her ASMR channel's success to fund her degree in theatre, TV and performing arts in North Wales, continued: "It's amazing that I'm able to help people with their depression and anxiety. My fans online are so lovely and constantly grateful for my videos.

"Even though I knew the impact ASMR had, I never expected my channel to become popular. I was only on 30,000 subscribers last Christmas and was close to giving up, because I wasn't getting anywhere.

"But in the January after it completely blew up after one of my videos about hypnosis got 2.5 million views - I was so shocked that so many people loved it. Now my subscribers have grown to over 200,000 "

Sophie Michelle started looking into ASMR when she was struggling to sleep after her brother was diagnosed with a brain tumour. Credit: PA Real Life
Sophie Michelle started looking into ASMR when she was struggling to sleep after her brother was diagnosed with a brain tumour. Credit: PA Real Life

Although her ASMR videos are strictly non-sexual, some online viewers, who do not understand them, have accused Sophie of creating fetish content.

Sophie, who makes her money from advertisements, continued: "A very small percentage of people online may use these kind of videos for sexual reasons, but I think those people may have a personal issue if that's the case.

"It makes me uncomfortable to think that someone is using it for sexual purposes, because that is never my intention. Some of my friends make comments about it being sexual, but most of them love ASMR and even watched me on YouTube before they met me at university!"

While Sophie refers to her ASMR channel as her 'career', she says that could change in the future.

But, for now, her enterprise has made her mum, Michelle, 50, and dad, Simon, 54, extremely proud of their go-getting daughter.

She said: "Making my parents proud is hugely important to me. As an ASMR artist, I really want to help people to deal with stress and anxiety.

"And with celebrities like Cardi B speaking out about it, it helps ordinary people to be open about what helps them to relax and to discuss their mental health issues without being embarrassed. Watching ASMR isn't something to be ashamed of if it helps you get to sleep or calms your anxiety.

What is ASMR?

ASMR stands for Autonomous sensory meridian response. It is a term used to describe an unusual feeling that you may experience, often described as a static-like or tingling sensation on the skin. Generally this stars on the scalp and as the experience continues the feeling moves down the back of the neck and upper spine.

Featured Image Credit: ITV

Topics: This Morning, uk news, ASMR, TV and Film, Weird

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Simon Binns

Simon is the editor of LADbible. He's also the former CityLife editor at the Manchester Evening News and has worked as a journalist for the BBC, The Guardian and loads of places you've never heard of. Boro fan. Parmo expert.