Earlier this week the man from the '10 Guy' meme decided to reveal his true identity and the internet went wild.
After a decade of keeping himself to himself, Connor Sinclair thought it would be a good time to give the people what they want:
But now he's spoken to LADbible about what was actually happening that night and said: "It was taken in Ibiza, the summer of 2011, after secondary school but before University.
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"It's almost traditional to do a big summer holiday after school and like most 18 year olds, my friends and I were making the most of our first holiday away from our parents.
"After a few nights partying a bit too hard the photo was taken, in a cheap hotel with no aircon (hence the sweaty face)."
He went on to add: "It was crazy at first. I was getting recognised, mostly on nights out but I do vividly recall someone getting my attention while I was working out in my University gym.
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"I pulled my headphones out wondering what was going on and they asked for a photo. Crazy. I would never refuse a photo or anything like that. It makes people happy and they're always really nice about it.
"It's been 10 years so my mates are all pretty used to it, although in the past they used to delight in telling people - a lot of whom don't believe it at first.
"I did distance myself for a while when I was younger, just because I thought it would disappear eventually and I didn't want it to have an impact on my future career. Clearly it hasn't gone anywhere and I'm keen at this point to make the most of it."
Talking about why he decided now was the right time to reveal his identity, he said: "I saw the opportunity that the NFT [Non-fungible token] phenomenon has given me and thought that I would be crazy not to give it a go basically.
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"I've never made any money from the meme and I think most people in my situation would do the same.
"Eventually I caved and now I'm just rolling with, trying to make the most of it. The NFT community has some great art and artists so I hoping to invest in it as well as release some of my own, including some charity NFT's to offset some of the climate issues around them."
You can follow 10 Guy on Instagram, Twitter and YouTube.
Featured Image Credit: YouTube/10 Guy Official