Aussie Social Media Influencer Hits Back At Critics Who Say She Does 'F**k All'

When you think of a social media influencer, you usually picture these perfect people, living these perfect lives, enjoying free products, holidays or experiences and just generally having a perfect time.

But one influencer has gone on a massive rant, hitting back at people who think her job is to just lap up the good stuff.

Cassidy McGill was on Love Island Australia and has since racked up a decent social media following on Instagram.

In a video on the social media app, she said: "You know what, I kind of want to come on here and defend this stigma around having social media as a job.

"Everyone thinks that we get paid a shitload to do fuck all, and it's really easy - it's not easy, this job basically never stops and there's a lot of pressure.

"The way I look at it, you have your job, you have however many bosses, you maybe have a review once a month where they give you some feedback, some constructive criticism, they give you some praise and you move on from there.

"I have 260,000 bosses essentially...sometimes I even put your happiness and needs in front of what I would actually like to post because I know what you guys like as opposed to what I like.

"So it's a hard job, it never stops but you know we do it anyway.

"I am very grateful for the opportunities that I am continuously given and I feel like that goes without saying, but as I said there's one 'boss' out there that will feel the need to remind me how privileged I am.

"We get paid well, just like most other people get paid well, but we have a lot of pressure, we have a lot of feedback to continuously go off.

"I just want to give myself a pat on the back and my fellow influencers a pat on the back - it's a damn hard job."

The relationship between influencer and business in Australia is a complicated one.

While there are plenty of restaurants or companies that would die to have a TV celebrity endorse them, others are turning their back on the new age version of marketing.

Several restaurant owners have announced they won't be offering freebies in exchange for a social media post because that doesn't really pay the bills for them.

Featured Image Credit: Cassidy McGill/Instagram

Topics: Viral, Social Media, Community, Australia

Stewart Perrie

Stewart Perrie is a Trending Journalist at LADbible. His first job was as a newsreader and journalist at the award winning Sydney radio station, Macquarie Radio. He was solely responsible for the content broadcast on multiple stations across Australia when the MH17, Germanwings and AirAsia disasters unfolded. Stewart has covered the conflict in Syria for LADbible, interviewing a doctor on the front line, and has contributed to the hugely successful UOKM8 campaign.

@stewartperrie