Aussie Social Media Influencer Hits Back At Critics Who Say She Does 'F**k All'
When you think of a social media influencer, you usually picture these perfect people, living these perfect lives, enjoying free products, holidays or experiences and just generally having a perfect time.
But one influencer has gone on a massive rant, hitting back at people who think her job is to just lap up the good stuff.
Cassidy McGill was on Love Island Australia and has since racked up a decent social media following on Instagram.
In a video on the social media app, she said: "You know what, I kind of want to come on here and defend this stigma around having social media as a job.
"Everyone thinks that we get paid a shitload to do fuck all, and it's really easy - it's not easy, this job basically never stops and there's a lot of pressure.
"The way I look at it, you have your job, you have however many bosses, you maybe have a review once a month where they give you some feedback, some constructive criticism, they give you some praise and you move on from there.
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"I have 260,000 bosses essentially...sometimes I even put your happiness and needs in front of what I would actually like to post because I know what you guys like as opposed to what I like.
"So it's a hard job, it never stops but you know we do it anyway.
"I am very grateful for the opportunities that I am continuously given and I feel like that goes without saying, but as I said there's one 'boss' out there that will feel the need to remind me how privileged I am.
"We get paid well, just like most other people get paid well, but we have a lot of pressure, we have a lot of feedback to continuously go off.
"I just want to give myself a pat on the back and my fellow influencers a pat on the back - it's a damn hard job."
The relationship between influencer and business in Australia is a complicated one.
While there are plenty of restaurants or companies that would die to have a TV celebrity endorse them, others are turning their back on the new age version of marketing.
Several restaurant owners have announced they won't be offering freebies in exchange for a social media post because that doesn't really pay the bills for them.
Featured Image Credit: Cassidy McGill/Instagram