How many warnings are out there about raw chicken? We're constantly told cover it up, cook it straight away, and wash our hands immediately afterwards.
However, one celebrity chef believes that eating raw chicken is acceptable despite chatter from some of 'vomiting everywhere'.
The dish takes inspiration from sashimi, the Japanese raw fish dish which is often served with sushi.
Obviously, sushi is incredibly popular in Britain; the chicken version less so.
The dish, often called chicken tartare, features thinly sliced raw chicken, which has usually been seared or boiled for around ten seconds before being served as if it was tuna or salmon.
Chef Marc Murphy, who owns the chain of Benchmarc restaurants, posted the picture of his adventurous dish to Twitter, writing: "Chicken sashimi was delicious'.
The dish is a hit in Japan, despite warnings from the country's Ministry of Health, Labour and Welfare issuing a warning.
It stressed, and recommended, that restaurants should cook chicken to a 75-degree internal temperature before serving to customers.
Raw meats can carry dangerous bacteria such as campylobacter, salmonelle, and E. coli. Cooking instructions for chicken usually follow the 'cook until the juices run clear' guidelines.
Credit: PA
However, there are no recommendations that chicken served a little pink can be more flavoursome and isn't so dry.
Claire Shorenstein told Food and Wine: "I would be very cautious with raw chicken, even if it is lightly cooked. You need to know where it came from."
Michael Doyle, a professor of food microbiology at the University of Georgia's Centre for Food Safety, added that the 10-second cooking process is 'insufficient' in 'treatment to kill harmful microbes such as campylobacter and salmonella on raw poultry'.
Dangerous bacterias can be more prevalent on certain parts of chickens, such as the outer breast, thighs or liver.
Many on social media failed to see the advantages of trying new dishes however.
But, some would argue that it does mean that Morgan Jane Gibb, the woman who posted the viral picture of 'medium-rare chicken' might have been onto something.
The Aussie posted the picture to Facebook, initially as a joke, but was soon outraged when people thought she was being serious.
Featured Image Credit: PATopics: Chicken
