A man who was simply trying to make a delivery for the restaurant he owns was left completely embarrassed after getting his car's wheels stuck either side of a raised pavement, unable to budge.
Ryan Gibbons, 24, was out on a delivery near Bransholme near Hull when he managed to delicately perch his Kia Picanto perfectly on a kerb after getting distracted by a traffic notification while reversing.
Not his smartest move ever, and his dad had to eventually come to his rescue, but not without p***ing himself laughing at his son's plight first.
They even tried to get the car off the pavement using boxing hand wraps as improvised tow ropes, but - surprise, surprise - they snapped under the pressure.
Eventually, an HGV driving instructor who is a regular at their restaurant stopped and helped out, and the ordeal was over.
However, it's unlikely Ryan is going to be allowed to forget about it any time soon.
He explained: "I reversed and some notification came up on my phone about a traffic issue, so I had my eye on that. Then I drove into the kerb but just thought I'd drive over it.
"I carried on and tried to switch gear, then the car just dipped and got stuck."
"I sat there for about 10 minutes not knowing whether to laugh or cry, I knew I'd be there for a while.
"I had a look around before I got out of the car and luckily nobody was around. When I got out I put my baseball cap a bit further down so nobody would see my face.
"When my dad arrived I could see them looking like meerkats over the dashboard howling with laughter, and you could see they'd been laughing and crying at the same time."
He continued: "Embarrassed is an understatement. We tried lifting, pushing, pulling but nothing was working so we had to get the HGV instructor's student to accelerate while four of us lifted.
"We managed to lift it a couple of inches so the tyres got some traction on the kerb and it went over.
"I was so relieved the nightmare was over and just drove away laughing to myself."
There are two lessons to be learned here. Firstly, always carry breakdown equipment - not boxing wraps - in your car, and secondly - and definitely most importantly - don't get distracted by looking at your phone when driving.
Ryan had to cancel the next delivery as a result of his accident, but - as fate would have it - the next delivery he was able to complete was right by where he'd got stuck.
He added: "I started having flashbacks to what happened earlier, but this time I made sure I reversed twice as hard and turned twice as hard to clear the kerb.
"I've definitely learned my lesson. I'll be a bit more aware of my surroundings and make sure the car's big enough to clear the kerb in future.
"I would advise people to make sure you finish what you're doing before you set-off, don't be an idiot like me."
Sound advice, Ryan.
Featured Image Credit: Kennedy News and Media