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Mum Calls On Kmart To Get Rid Of Gendered Kids Clothing

Mum Calls On Kmart To Get Rid Of Gendered Kids Clothing

Retailers like Kmart and Target are well known for selling clothes that go from babies to older people.

The stores are easily split between men and women's clothing and then all the homewares, technology and anything else.

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But one mum is concerned that the clothing section, at least for kids, shouldn't be so heavily gendered.

India Springle has taken to Facebook to complain that the retailer shouldn't split their children's clothing into boys and girls and should instead just have clothes.

"Hey Kmart...get with the program already would you?! Even my nearly 3 year old thinks your gender labels are bull... why the hell are all the cool T-shirts labeled 'boys' what makes this T-shirt a boy's T-shirt anyway?!?" she wrote.

Credit: Facebook
Credit: Facebook

"Girls can only wear a dinosaur T-shirt if it's pink and full of sequins?! Honestly it is beyond ridiculous get in the modern world you archaic bunch of fossils."

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The post has been met with mixed opinion, with some people believing India is bang on, while others reckon there's a specific reason why the clothing is gendered.

"RIDICULOUS!!! I CANNOT understand in this day and age why I have to go to the boys section to get my 2.5yr old girls even just a plain black t-shirt and jeans?!" one person wrote.

"So annoying," commented another.

A third person hit back, saying: "Sure, her child can wear the clothing she wants, but Kmart is advertising and basing them to A) Those sizes for boys B ) the styles that fit the categories that boys want."

It'll be interesting to see whether Kmart listens to the criticism as it has been known to make changes from customer feedback in the past.


Credit: Kmart
Credit: Kmart

An online petition was started to get Kmart to remove a wedding dress outfit made for kids because it sent the wrong message about girls being child brides.

The petition read: "Each year, 12 million children (girls as young as 6 years old - the same size as this 'costume') are sold or married off by their family without their consent. That's one million child marriages per month!

"That equates to 23 children every minute or one child every two minutes. If this continues, 150 million more children will be married by the year 2030."

Kmart responded quickly and decided to take the outfit off the shelves.

The retailer released a statement to 7News.com.au: "Kmart Australia regrets the decision to range the bride costume. It was not intended to cause offence and we sincerely apologise. We have made the decision to withdraw this product."

Featured Image Credit: Stan Zemanek/Creative Commons

Topics: Viral, Community

Stewart Perrie

Stewart Perrie is a Trending Journalist at LADbible. His first job was as a newsreader and journalist at the award winning Sydney radio station, Macquarie Radio. He was solely responsible for the content broadcast on multiple stations across Australia when the MH17, Germanwings and AirAsia disasters unfolded. Stewart has covered the conflict in Syria for LADbible, interviewing a doctor on the front line, and has contributed to the hugely successful UOKM8 campaign.

 

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