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An advert for a lacy bra left social media users in stitches after the poor model was left looking like she had one huge boob.
Lounge Underwear shared an Instagram Story of its Pearl Illustration Balcony Bra and Thong Set.
It's described as 'the true definition of love at first sight' and features 'a stunning, hand-sketched embroidery illustration'. The pretty set costs £50.
So far so lovely, right?
Except for a bit of a mistake when it came to showing off the bra in all its glory.
The underwear set was shown on a blonde model, however, part of the bra had been zoomed in on - presumably so you could see that 'hand sketched embroidery' mentioned above - but then rather unfortunately placed onto the chest of the model, making it look like she has one massive boob.
The image was screenshotted and shared online, where a Twitter user called Jennifer wrote: "I thought this lassie on Lounge Underwear ads had one giant t*t but obv it's so you can see the lace xx."
I mean, you can see her point, can't you?
In fact, I'd even argue that it's not so 'obv' that it's to see a close-up of the lace.
The post has since gone viral, racking up thousands of likes and retweets, as well as plenty of comments.
Replying to the tweet, one person wrote: "100 percent took me a while to see it - even with your explanation."
Another joked: "When you want a boob job, but you've only managed to save half the cost."
While a third person asked: "Who the f*** received this ad design and thought, 'yes this looks fine, nothing weird stands out to me, approved' and why are they allowed to be in charge?"
Another Twitter user commented: "Why did they do her dirty like that?"
Fortunately, the folks at Lounge Underwear appear to have seen the funny side to their mix up.
Responding to Jennifer's tweet the company said: "Well, one's always bigger than the other," alongside a crying laughing emoji.
LADbible has contacted Lounge Underwear for comment.
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