Imagine being at school in the 1990's (if you can) and one of your friends telling you that one YouTuber has called out another YouTuber for a video he made in a suicide forest.
How many of those words would have made sense to you? Well, this is the world we live in now, so we'd better get used to it.
Yes, after his unbelievably distasteful video the other day in which he appeared to find a dead body hanging from a tree in Japan's infamous Aokigahara forest, Logan Paul has attracted criticism from his fellow YouTuber PewDiePie.
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PewDiePie, whose real name is Felix Kjellberg, said: "Logan, he's a straight up sociopath. You know when you're doing those daily vlog videos and you're always looking for the next big thing just dangling in front of you.
"What's going to draw in more people to the channel 'me filming a dead body' (and) not even hesitating."
The clip filmed by the American internet star has had a huge backlash, as - believe it or not - most people think that suicide isn't funny.
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Even less funny is the fact that during the video he appears to joke and have a good laugh about the incident.
It could be a joke that costs him dearly though, as Paul now stands to lose a lot of his lucrative media empire as a result of his actions.
He has already been dropped by Disney, and YouTube have cancelled his reality show. They could yet demonetise his channel - which has 15 million subscribers.
He is reportedly worth up to £11 million ($15 million) and is payed up to £110,000 ($150,000) for each Facebook post, and £59,000 ($80,000) for an Instagram post, according to Forbes.
This could all be about to crumble around his ears though, and now even his YouTube colleagues (if that's even a thing) have turned on him.
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It's worth remembering that PewDiePie is not exactly a stranger to this kind of controversy.
He's the king of YouTube, with over 49 million fans on the site, but in January last year he paid a couple of guys to display a sign in one of his videos that said 'death to all Jews'.
He has also been in trouble for appearing to use the N-word on a couple of occasions in his videos, so he seems like the perfect person to tell us who is and isn't a 'straight up sociopath'.
No doubt what Logan Paul did is bad, but people in glass houses and all that, Felix.
Featured Image Credit: YouTube/PewDiePieTopics: Viral, Logan Paul, pewdiepie, YouTube