Versace Is Selling A Ford Hoodie For A Casual $1,872
Australian culture is a beautiful, sacred thing that needs to be preserved. We treat out Vegemite, Bathurst 1000, Lamingtons, sport, beer, agriculture and beaches with the utmost respect.
However, companies will always try to capitalise on that love of country in order to bring in the dollars.
But it's still baffling to see Versace's latest attempt at being cool while also rinsing people dry.
Introducing the Italian company's newest hoodie, which casually is retailing online for $1,872.
That price tag isn't because it's ultra rare or anything, that's genuinely what the company thinks it's worth.
You could probably pick up this type of hoodie anywhere in Australia for maybe $40. But if you want to spend 46 times that amount just to get the word Versace printed on the hood then you're in luck.
What's even funnier is Versace's explanation for trying to flog something like this.
"Versace's collaboration with motor company Ford was inspired by 'the excitement of buying your first car'. They utilise the signature Ford logo to reflect emotions of joy and thrill. Made in Italy, this back cotton x Ford logo print hoodie from Versace features a hood with a contrast printed logo in the rear, dropped shoulders, long sleeves, a central printed Ford logo, a kangaroo pocket and a ribbed hem and cuffs," reads the blurb on FarFetch.
But the hilarity continues.
President of Lincoln Motor Company and Ford's chief marketing officer Joy Falotico told Esquire: "A type of equilibrium is achieved when you blend a luxury brand with an attainable one.
"The success of this and other collections like it proves that people enjoy it. It surprises them in a fun way."
Because spending nearly two grand on a bland hoodie it literally the definition of 'fun'.
Versace hasn't stopped at hoodies either, they also have a t-shirt, which retails at $667 and some funky looking Ford pants that $1,613. Are you f**king kidding me?
"Made-in-Italy, excellence oozes from every single piece in our Versace selection. Look out for the iconic Medusa and Baroque print reinvented for the new season," says Versace.
Look, if you've got money to burn but still want to look like your average Joe who's cheering on Ford at the Bathurst 1000 race then go ahead and buy it.
It's just baffling that a company as big as this would think this is cool.
Featured Image Credit: Versace